Churn Rate

A measure of customer attrition over a specific period.

What is Churn Rate?

Churn rate represents the percentage of customers who cancel or stop using a service within a given time frame.

Churn rate is a critical metric for subscription-based businesses.

Factors that contribute to churn include:

  • Poor customer experience or dissatisfaction
  • Competitive alternatives or price sensitivity
  • Lack of engagement with the product

    • Reducing churn rate is essential for business growth and customer retention.

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