Dunning Emails

Automated messages sent to customers when their payment fails, encouraging them to update their billing info.

What are Dunning Emails?

Dunning emails are sent when a subscription payment fails, reminding users to update their billing details.

Dunning emails help reduce subscription churn.

Best practices for dunning emails include:

  • Sending multiple reminders before subscription cancellation
  • Providing easy links to update payment information
  • Offering alternative payment options

    • A well-optimized dunning process can significantly improve revenue retention.

    Related terms
    Horizontal ScalingEntitlement ManagementWebhookProrationHeadless Billing
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