Product-Led Growth (PLG)

A go-to-market strategy where product adoption drives customer acquisition and retention.

What is Product-Led Growth (PLG)?

Product-led growth (PLG) focuses on using the product itself to acquire, engage, and retain customers.

PLG shifts the focus from sales-driven to product-driven growth.

Key principles of product-led growth include:

  • Self-serve onboarding with minimal friction
  • Freemium or trial-based acquisition strategies
  • Viral and network effects to encourage user expansion

    • PLG is commonly used by SaaS businesses like Slack, Zoom, and Notion to scale rapidly.

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