Subscription Cohorts

Groups of users segmented by signup date, plan type, or behavior to analyze revenue trends.

What are Subscription Cohorts?

Subscription cohorts refer to grouping users based on their signup period or behavior to track retention and revenue trends.

Cohort analysis helps businesses understand customer behavior over time.

Common cohort segmentation includes:

  • Monthly or quarterly signup cohorts
  • Plan-based cohorts (free, premium, enterprise)
  • Behavioral cohorts based on usage patterns

    • Subscription cohorts provide insights into customer lifecycle and retention strategies.

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