A/B Testing

A method for comparing two versions of a webpage or app feature to determine which performs better.

What is A/B Testing?

A/B testing is a controlled experiment that evaluates variations of a webpage, app, or marketing strategy to improve user engagement.

A/B testing helps businesses make data-driven decisions.

Common applications of A/B testing include:

  • Optimizing landing page conversions
  • Testing different UI elements (buttons, colors, layouts)
  • Evaluating marketing campaigns and pricing strategies

    • A/B testing is widely used in growth marketing, SaaS, and e-commerce to enhance user experience.

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