Google Analytics 4

The latest version of Google’s analytics platform for tracking user interactions.

What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is an analytics service that provides insights into website and app traffic and user behavior.

GA4 enables businesses to track and measure customer engagement.

Key features of Google Analytics 4 include:

  • Event-based tracking instead of session-based tracking
  • Enhanced machine learning and predictive analytics
  • Cross-platform tracking for web and mobile apps

    • GA4 is the recommended analytics tool for businesses looking to optimize user experience and conversion rates.

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